It is officially fashion month. Now, for those in the field (or a few lucky bloggers) this means weeks of flights, gkasses of champagne and hours spent praying you don’t get stuck in visitors. All while surviving on a limited diet of regular food made very-very-small or the periodic Percy Pig! For everyone else the next month means the limitless streaming of shows, flicking through blogs and a near constant checking of Instagram.
Those in the know will have been hunting the highlights from Berlin and Stockholm fashion week already, building look books and pre-ordering pieces. However, we here at Very know how easy it is to wander away in the crazy crazy world of fashion and before you know it you feel confused and overwhelmed and you end up stuck in last times tartans – that’s why I’ve written a very simple guide to the nearing fashion weeks. While the catwalks may feel like a million miles away and the outlandish trends totally unachievable, it’s well worth viewing a few shows online and getting a feel for what the industry is up to. It is going to after all influence what you’ll be buying from Very in a few short months!
The difference in between fashion weeks is as stark as the different languages spoken, and before you decide to say it – Americans speak a very different kind of English to us! At a glance fashion month is a combination of shows held in different cities for the designers to launch their latest designs, on closer inspection fashion month is a series of weeks condensing that countries fashion lifestyle into a jam packed week of exhibitions, parties and designs. From bold and brash NYFW to edgy and uncouth LFW – dig beneath the timetable and find out a celebration of each cities unique identity.
In case you’re not sure where to start, who to watch and what to look out for I have simplified down and condensed the “big four” weeks for you. New York Fashion Week kicks off today so settle back, flick on your tablet and get engaged in the wonderful theatre of fashion.
Though well recognized New York Fashion Week has developed a love/hate reputation within the fashion pack. It’s neither the most influential of weeks nor the edgiest – what it seems to have capitalised on it being the most professional. The focus is on sales in a big way. Kicking off the official fashion month every year also puts plenty of pressure on NYFW to throw the very best parties, have the most celebrities on the FROW and set a fast-paced, fashion-fabulous momentum. Experts argue that because of the commercial aspect the week has missing sight of true fashion week.
Regardless of the sceptics NYFW reveals the best of all American design (Ralph Lauren, Calvin Klein) and has times of true fashion innovation with new blood designers (Marchesca, Peter Som).
New kid on the block London Fashion Week is not to be overlooked, like a younger sister what it lacks it years in more than makes up for in attitude. Showcasing the edgiest, newest, freshest and most controversial of the fashion world this week is quite the experience. There are stand-out names at LFW like Burberry Prorsum, John Rocha, Jasper Conran and Stella McCartney who all do shows exceptionally well – providing fashion week finesse to the schedule. But what London is really about is showing off the best of British fashion at its very rawest. Names like Erdem, J.W. Anderson and Eudon Choi are bandied about for a reason – these fresh, new significant designers are shaking the industry up and getting a stylish reputation round the globe.
Short but sweet LFW is over in a well created flash so clear your diary for these shows – the most luxe they are definitely not, but the most credible? They might be.
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